Cycling News

Manchester uses love to get motorists on bikes

Manchester city council and the Friends of the Earth have today launched a 'Love your bike' poster and web campaign.

Timed to coincide with the start of British Spring time today, a high-impact outdoor advertising campaign urges car commuters to ditch four wheels in favour of two to help reduce the volume of peak-hour traffic on the city’s roads, and reduce local carbon emissions and noise pollution.

The 'Love your bike' posters have started to appear on 48-sheet billboards throughout Manchester and the poster features on the backs of buses, too.

City centre workers cycling to work will be entitled to discounts at local bike stores as well as helpful advice and information of cycle routes, safety and maintenance via the campaign's website.

http://www.loveyourbike.org

Published Tuesday 21 March 2006